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Imad Sawaya

Imad Sawaya

Founder & Chief Executive Officer

About Imad Sawaya

Lebanon, Saudi Arabia, and Iraq. He brings a rare combination of founder experience, financial rigor, and strategic foresight—earned not from theory, but from years of building, defending, and scaling businesses in complex markets.

His journey began not behind spreadsheets, but inside the arena of entrepreneurship.

Starting in 2020, Imad worked closely with startups as a financial consultant while simultaneously co-founding and building a technology venture in the tourism sector. During this formative period, he experienced firsthand the realities founders face: raising capital, defending financial assumptions, negotiating partnerships, managing operations, and making decisions under pressure. This dual role—advisor by day, founder by reality—shaped his philosophy permanently.

As word spread, founders and CEOs increasingly turned to Imad not only for financial models, but for clarity. He became known for his ability to translate complexity into strategy, numbers into decisions, and vision into execution. His work expanded beyond Lebanon, supporting entrepreneurs and SMEs across the Gulf and Iraq in areas ranging from financial structuring and investor readiness to strategic growth and operational discipline.

Recognizing a deep and systemic gap in the market—where accounting existed without insight, and reporting without leadership—Imad founded Prospair Vision Consultancy SAL. His objective was clear:
to institutionalize CFO-level thinking and make it accessible to ambitious businesses that demand more than compliance—they demand direction.

Under his leadership, Prospair Vision has grown into a multidisciplinary consultancy serving SMEs end-to-end: accounting, financial management, restructuring, analysis, reporting, and investment readiness. Beyond client engagements, Imad has led financial trainings, workshops, and mentorship programs with accelerators and organizations in Iraq and Saudi Arabia, contributing to the development of stronger, more financially literate entrepreneurial ecosystems.

Core Capabilities :

Imad is recognized not only for technical excellence, but for how he thinks:

He believes businesses do not fail due to lack of ambition, but due to lack of clarity and financial leadership.

Today, as Founder & CEO of Prospair Vision Consultancy SAL, Imad leads a team of consultants—not merely accountants—who share a common standard: discipline in thinking, integrity in action, and responsibility toward every decision entrusted to them.

His role is not to tell founders what they want to hear—but what they need to know.